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Donate Life California Joins the National #GivingTuesday Movement to Save Lives

giving tuesday calendarSAN DIEGO, Calif., Nov. 26, 2013 – Donate Life California has launched a #GivingTuesday campaign to channel the generous spirit of the holiday season by inspiring others to save lives through organ, eye and tissue donation. #GivingTuesday is a first-of-its-kind effort to transform how people participate in, promote, and celebrate the American tradition of giving. Taking place December 3, 2013, the Tuesday after Thanksgiving, #GivingTuesday harnesses the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.

For Donate Life California, #GivingTuesday aims to inspire a surge of sign-ups on California’s organ and tissue donor registry, generate funds to support statewide education and outreach programs, and to create a heightened awareness for how giving the gift of life saves and improves lives. Right now, more than 120,000 Americans are waiting for life-saving organ transplants; more than 21,000 live in California.

“Last year, more than 28,000 Americans and their families gave thanks to organ donor heroes and their families who saved their lives because they chose to give the gift of life,” said Charlene Zettel, CEO of Donate Life California. “But more than 120,000 Americans still need life-saving organ transplants and the list keeps growing. By supporting Donate Life California on #GivingTuesday, you are helping us save lives, keep families healthy and create a healthier community, country and world.”

There are several ways to support Donate Life California on #GivingTuesday:

– Reserve a Pink Dot Plate for your car or reserve one as a gift for a loved one for the holidays. The Pink Dot License Plate is the perfect way to honor organ and tissue donors and recipients and to promote organ, eye and tissue donation. Proceeds will help support Donate Life California’s education and outreach efforts.
Make a direct contribution to Donate Life California. Your gift goes towards fulfilling our mission to save lives by inspiring people to sign up with the state organ and tissue donor registry.
– If you haven’t already, register to be an organ, eye and tissue donor. For Donate Life registries in other states, go to
Start an eCampaign to encourage your friends and family to register as organ, eye and tissue donors.
– Share the opportunity to give the Gift of Life by sharing this link – – with your friends and family. Post it on Facebook, Twitter, your personal blog – or wherever you know it’ll be seen. The Gift of Life is a gift that keeps on giving!

About Donate Life California:
The Donate Life California Organ & Tissue Donor Registry is the nonprofit, state-authorized organ, eye and tissue donor registry, which records the decision to donate in a confidential database that is searched by authorized organ and tissue recovery personnel at the time of an actual donation opportunity. It is administered by Donate Life California and California’s four nonprofit, federally designated organ recovery organizations: Donor Network West , Lifesharing, OneLegacy and Sierra Donor Services. As a state-authorized public service, the registry assures that all personal information is kept confidential and stored in a secure database, accessible only to authorized organ and tissue recovery personnel.

For more information about the Donate Life California Registry, how donation saves and improves lives, and to sign up, please visit or in Spanish at

Fast Facts from Donate Life California:
– One in five on the U.S. organ transplant waiting list lives in California.
– Last year, nearly 1,100 people died in our state waiting for a life-saving organ transplant.
– All major religions support or permit organ, eye and tissue donation.
– Anyone can register to be an organ, eye and tissue donor regardless of age, ethnicity or medical history.
Please visit Donate Life California’s Stories of Hope web page to read inspiring stories about organ and tissue donors and recipients from around the state.

About #GivingTuesday:
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners, charities, families, businesses and individuals to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global movement that is dedicated to giving around the world. A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, originally spearheaded this effort. Founding partners in 2012 included United Nations Foundation,, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.

To learn more about #GivingTuesday, participants and activities or to join the celebration of giving, please visit:


Brianne Mundy
Program Manager
Donate Life California


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