Multicultural Los Angeles Radio Campaign Encourages Organ and Tissue Donation
SAN DIEGO, Calif., September 3, 2013 – OneLegacy, the nonprofit, federally designated organ, eye and tissue recovery organization serving the seven-county greater Los Angeles area, is in the midst of a multicultural radio campaign to encourage organ, eye and tissue donation.
“This campaign targets communities where donor designation rates are among the lowest in the state. It is also designed to inspire people to choose donation when a family member has not chosen to legally document their wish to donate,” said Tom Mone, CEO and executive vice president of OneLegacy.
The radio campaign airs on English- and Spanish-language stations in the Los Angeles, Orange County, and Riverside-San Bernardino radio markets until Sept. 23. The campaign extended to Asian communities in August, reaching communities that speak Mandarin Chinese, Cantonese Chinese, Vietnamese, Korean and Tagalog.
Listen to the Public Service Announcements (PSAs), by clicking on the links below:
For more information on the campaign, read OneLegacy’s press release here.
The Donate Life California Organ & Tissue Donor Registry is the nonprofit, state-authorized organ and tissue donor registry which records the decision to donate in a secure, confidential database that is searched by authorized organ and tissue recovery personnel at the time of an actual donation opportunity. It is administered by Donate Life California and California’s four nonprofit, federally designated organ recovery organizations: Donor Network West , Lifesharing, OneLegacy and Sierra Donor Services. For more information about the Donate Life California Registry, how donation saves and improves lives, and to sign up, please visit www.donateLIFEcalifornia.org or www.doneVIDAcalifornia.org.
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